Privacy and Cookies Policy

1. Introduction
2. Your Privacy
3. What information is being collected and how is it being used?
4. How long do we keep the Personal Information we collect?
5. What are cookies?
6. Removing or blocking cookies
7. To whom will Personal Information be disclosed?
8. How Personal Information is stored and protected
9. Controlling your Personal Information
10. External Links
11. Contact Us


1    Introduction

1.1 This website, (“Website”), and the Vanguard CapChart application (“CapChart”), are owned and operated by Vanguard Consulting Limited (“Vanguard”, “us” or “we”) whose registered office is Villiers House, 1 Nelson Street, Buckingham, MK18 1BU, United Kingdom, company number 2207133, VAT number 485 8122 22, email: These are the details which the Data Protection Act 1998 says we have to give you as “Data Controller”. The term “you” or “your” refers to the purchaser, recipient, user and/or viewer of the Website and CapChart.

1.2 We use Shopify Inc (“Shopify”) to host our shop. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.  Your data is stored through Shopify’s data storage, databases and the general Shopify application. Shopify store your data on a secure server behind a firewall.  Shopify’s registered office is at: 150 Elgin Street, 8th Floor, Ottawa, ON K2P 1L4, Canada.  Details of their Cookie Policy can be found here.

1.3 This is our Privacy and Cookies Policy (“Policy”) and it has been developed in accordance with our legal obligations, including European Regulation 679/2016 (‘GDPR’) and the Data Protection Act 1998, further details about which can be found on the Information Commissioner’s website at

1.4 The Policy sets out:

1.4.1    the basis upon which we will process any personal data that we collect from you when you access the Website and CapChart;

1.4.2    what cookies we use on the Website and why.


2    Your privacy

2.1    Please read this Policy carefully in conjunction with our Shop Terms and Conditions and the CapChart Licence, as they govern your use of this Website and CapChart. By accessing the Website and CapChart, you accept the Policy and you consent to the use of your information as described in it. If you do not accept the Policy, you do not have permission to access the Website or CapChart and please do not do so.

2.2    From time to time we may review and change the Policy and, if so, we will post any revisions on this Website. We recommend that you regularly review any changes, as you accept them by accessing the Website and CapChart.


3    What information is being collected and how is it being used?

There are various sections of the Website, for which we collect different information. What we collect and how we use it is as follows:

3.1    As you browse the Website, we use cookies to collect information about your use of the Website, including traffic and location data, for example, which pages you have visited, how long you stay online and where you are located.  Further information about our use of cookies is set-out below.   Further information about how Shopify use cookies is set-out here.

3.2    When you provide us with Personal Information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.  If we ask for your Personal Information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

3.3    In general, the third-party providers used by us, such as Shopify and PayPay, will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.  For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.  In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.  Once you leave our Website or are redirected to a third-party website or application, you are no longer governed by this Policy or our Website’s Terms and Conditions.

3.4    Each time you use the internet, an Internet Protocol (“IP”) address is assigned to your computer from the Internet Service Provider. Each time your computer requests information from our Website, your IP address is logged on our server.  We may use this in order to gather information about the traffic and usage of the Website.

3.5    If you buy CapChart, or you make an enquiry about it, you will know what information is being collected through these processes when you provide the required details. We may keep details such as your name, address, telephone number, email address, job title, username, or any other login details.  We keep this information to enable us to fulfil your subscription requirements.

3.6    If you contact us, or otherwise voluntarily provide us with your name, e-mail address, job title or other contact details (whether as a subscriber or not), we may keep a record of them.

3.7    We may also keep a record of any correspondence between us, details of transactions you carry out through the Website, details of your visits to the Website and the resources you use, information about your computer (such as browser operating system), or other devices you have used to access the Websites.

3.8    We may use all information collected under 3.1, 3.2, 3.3, 3.4, 3.5, 3.6 and 3.7 above (“Personal Information”) to:

3.8.1 contact you in response and/or to update our records;

3.8.2 contact you to notify you about changes to our service or new services;

3.8.3 undertake user profiling;

3.8.4 present content from the Website effectively to you;

3.8.5 carry out any contracts we have with you.


4    How long do we keep the Personal Information we collect?

We keep your Personal Information only for as long as necessary to fulfil our obligations to you and to protect our legal interests or as is otherwise stated to you when such personal information is collected.


5    What are cookies?

5.1    Cookies are small text files which a website may put on your computer or mobile device when you visit a website. They are used to store information, such as when you visit a particular page, to help us to give you a better experience of using the Website.  We will not be able to identify who you are but we will be able to identify where you are located.  This information helps us learn things such as which pages are most, and least, attractive to our visitors. It can help us to improve navigation and design features to help you access information more easily.

5.2    The list below shows the cookies we, or Shopify, use on our Website. It does not show any cookies used by third party websites that we may link to.  We are entitled to change the list from time to time:

cart_token is a cookie generated when a cart is created that serves as a unique identifier for a particular cart as it is attached to a particular order. This is also repeated at the checkout of the storefront, this is attached and linked to the particular order being processed

session_id is used to track a given user's session and allows for communication between two parts of the shop, like the storefront and the cart. If a cardholder adds a product to their cart and navigates back to the storefront for more shopping, the session_id cookie allows the cart to know the product was added to cart and track it for the cardholder

secret is a cookie within the checkout which helps to prevent accidental sharing of a checkout

 _shopify_visit, no data held, persistent for 30 minutes from the last visit, used by Shopify’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer

cart, unique token, persistent for 2 weeks, stores information about the contents of your cart

_secure_session_id, unique token, sessional allows Shopify to store information about your session (referrer, landing page etc.)


6    Removing or blocking cookies

You can choose to accept or decline cookies at any time.  Your internet browser has tools that allow you to remove, disable or block them. However, depending on which cookies you affect, the Website may stop working, or certain features may stop working correctly.


7    To whom will Personal Information be disclosed?

7.1    Other than as expressly agreed by you, or stated when data is collected, or within this Policy, we will not disclose your Personal Information to anyone except that:

7.1.1   We may provide all Personal Information supplied or collected on the Website to our contractors (including Shopify) and advisors, as necessary in order solely that they can enable us to exercise our rights or fulfil our obligations in relation to that personal data in accordance with this Policy.

7.1.2 We may use all Personal Information supplied or collected on the Website by us or by Shopify to enforce our legal rights and to protect against unauthorised access, use, activity and/or copying, either personally by you or through third party contractors and advisors, and/or to protect the rights, property or personal safety of other users of the Website and the public, or if we have a legal obligation to disclose your Personal Information.  This may involve using any details supplied by you including your name and contact details.

7.1.3 We may use all Personal Information supplied or collected on the Website by us or by Shopify for the purpose of fraud protection and credit risk reduction.

7.1.4 If we want to buy or sell any business (including our own) we can disclose your Personal Information to the potential buyer or seller.

7.1.5 We can disclose Personal Information to other businesses in our group, which means our subsidiaries, our ultimate holding company and its subsidiary as defined in Section 1159 of the UK Companies Act 2006.


8    How Personal Information is stored and protected

8.1    Your Personal Information is stored in our databases, or those of our contractors, which are only available to the Website’s administrators of those databases and selected people they or we designate in order to enable us to exercise our rights or fulfil our obligations in relation to that Personal Information in accordance with this Privacy and Cookies Policy on a password protected basis. 

8.2    We take steps to protect your Personal Information and to make sure it is secure against unauthorised access and use (for example, by hackers).  Despite our best efforts, and the efforts of many others, the transmission and storage of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your information transmitted to our Website and any transmission is at your own risk. We exclude legal responsibility for any loss to you, or anybody else, incurred in this way.

8.3    We may transfer your collected data to storage outside the European Economic Area (EEA). It may be processed outside the EEA to fulfil orders and deal with payment. By giving us your Personal Information you agree to this arrangement. We will do what we reasonably can to keep your data secure and in accordance with this privacy policy.


9    Controlling your Personal Information

9.1    If you have previously agreed to us using your Personal Information to alert you to news and events, you may change your mind at any time by contacting us at: office; telephone +44 (0)1280 822255.

9.2    You may request details of Personal Information which we hold about you under the Data Protection Act 1998. A small fee may be payable. If you would like a copy of the Personal Information held on you please contact us at: office; telephone +44 (0)1280 822255.

9.3    If you believe that any Personal Information we are holding on you is incorrect or incomplete, please contact us at: office; telephone +44 (0)1280 822255 as soon as possible. We will promptly correct any Personal Information found to be incorrect.


10    External Links

This Website and CapChart may contain links to other websites that are not owned and operated by us. These links are provided for your convenience and an inclusion of any link does not necessarily mean that we endorse that linked website, its content or operator. The content on linked websites is not published on our Website or CapChart; it is delivered using devices and services provided by the linked websites. We have no control over the functionality of those websites or their content and we accept no legal responsibility for any loss or damages that may arise from your use of them. This Policy does not apply to those websites and you may wish to review the privacy policy for each website you visit.


11    Contact us

If you have any questions or comments about this Policy, the Website or CapChart, please contact Vanguard at: office; telephone +44 (0)1280 822255.