Ramping up sales



John Seddon, Vanguard's Managing Director, outlines how to use the Vanguard Method to ramp up sales.

Traditional responses from 'Command and Control' leaders are to incentivise frontline staff and run marketing campaigns to increase sales.  John gives examples of the sub-optimisation that these approaches cause.

Going beyond 'Control', John describes three things that leaders applying the Vanguard Method to sales systems understand, and do, that have a massive impact on sales.